5/28/19 Group Watch: AL Tourism Industry Growing
At a press conference last week, Governor Ivey announced that one million more people visited Alabama in 2018 than ever before, and they spent $15.5 billion, which was $1.2 billion higher than the previous year. The industry attracted more than 27.7 million visitors, which paid $954 million in state and local taxes. State Tourism Director Lee Sentell credited increased marketing activities, ranging from social media and paid advertising to public relations activations in places such as New York and Dallas, for the success.
